Institute of scientific information for social sciences of the Russian academy of sciences, Moscow, Russia
The style «infotainment» is characterized by the heterogeneity of language units because it is a means of implementing an integrated communicative task – to inform and educate while entertaining. Due to the strengthening of the role of the business sector in modern life this style is becoming a popular way of presenting standards of communication in some areas of business communication to a mass consumer.
emotional consumption; popular culture; comic culture; infotainment; business fiction; hybrid genre; stylistic hybridity; the theory of text models; speech act
Download textFor citing: Troshina N.N. (2018). Towards infotainment style in the modern business discourse. Human being: Image and essence. Humanitarian aspects. Moscow: INION RAN. Vol. 1-2(32-33): Man and language in the changing world, pp. 195-211.